Nintendo
UX/UI Design, Marketing Design
Mobile First Navigation and Search
The navigation and search experiences on Nintendo.com had not been updated in years. I modernized the overall experience with a user-centered approach, creating a mobile-first solution that scales appropriately on any device and is able to evolve over time to meet changing business needs.
Global Navigation
Search
Super Mario Bros. 35th Anniversary
As the marketing design lead for this year long initiative, I oversaw, and was frequently hands-on with, all marketing creative for the overall campaign and all associated product launches. This campaign was spread across a wide-range of channels including, micro-sites, Nintendo Switch, Nintendo.com, social, email and external partnerships.
Facebook Carousel
Pinterest (multi-variant)
My Nintendo Mission
Nintendo.com
I supported a number of product launches and initiatives through the main site. These projects ranged from individual game detail pages to redesigns of full sections.
