Travelocity
Storefront UX/UI Design
Search Wizard Redesign
The existing search wizard had not changed significantly for many years, resulting in an experience that felt out of date and did not allow for distinction or differentiation from other Expedia Group brands.
I created a new search wizard design and interaction model that is globally scalable across multiple Expedia Group brands. It allows for integration of the Roaming Gnome, the brands greatest champion, while simultaneously improving the overall user experience.
Design in Context
Desktop Viewport
Interaction Model
Unified Design System Color
The Travelocity site color palette had not been updated in years, creating a combination of colors that felt out of date and not on brand. Centering around the three core Travelocity brand colors, I created a new cohesive palette for every part of the site and app.
